Let’s start by going over the basics (I promise it’ll be quick). Here’s a campaign brief template for you to use. your current channels. But only a few really know how to benefit from it. Writing a clear and easy-to-understand brief is a must to prevent misunderstanding and other issues. Hope you’ll keep them in mind the next time you’ll decide to go for an influencer campaign! The content doesn’t have to be brand-focused, of course. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. A good way to introduce your brand to an influencer’s audiences is with a story. For example, retail brand Lo & Sons took to social media to increase awareness about their range of … Unfortunately, it’s more complicated than that. Your journey to finding the right influencer to work with begins with you. To make your partnership work, you need to have your brand ready. 8. Target Audience The guide also includes a template for creating the perfect influencer brief, in order to reduce content revisions and provide full campaign visibility from the get-go. 1 Company Name Influencer Marketing Brief 2 Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns. Download Influencer Marketing Template In fact, that’s one of the reasons many brands prefer micro-influencers. An influencer campaign brief outlines the campaign objectives and overall expectations for the influencer and for your company. The influencer is much more likely to agree to collaborate if you have decent branding (strong visual identity, user-friendly website, etc.). Stay in the loop of all the latest in fashion, luxury and beauty with our newsletter. But writing a brief for every new campaign eats up time you simply can’t afford to lose. Briefly describe the campaign… This template will help you fill out all the necessary information to making your Influencer campaign a success. For example, “Women aged between 25 and 35, interested in the latest graphic design trends in the U.S.”. With this free Marketing Brief Template, you can quickly and easily draft marketing briefs without ever having to start from scratch. Results to. Good creative briefs equip influencers with everything they need to deliver based on your goals. Use Beautiful.ai’s influencer marketing proposal template to: Outline and explain your campaign goals, objectives, and target audience or. That’s why brands are trying to avoid that by desperately looking for influencers who rule their niches. Step 3: Campaign KPIs and Goals. Many brands fully trust influencers with content ideas. Once you’ve featured an influencer in your content, you have to make sure they notice. This article has been contributed by Anna Medina. Everyone’s talking about influencer marketing these days. It made vertical video popular again and enjoys 800+ million active users around the world. You may wish to cite other campaigns you find inspiring. An influencer campaign brief. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! 3. The goal when writing an influencer brief document is to allow you and the influencer to: Understands your brand, business goals and target market. Read on to see the highlights or download your free Social Media Campaign Template … Even an Instagram star with 2.6 million followers isn’t always able to sell as little as 36 t-shirts. To help get you started we’ve outlined a quick summary of the key elements of the brief below. _____ CAMPAIGN BRIEF TEMPLATE. An Influencer Marketing Brief is a form or a template, which can be used multiple times in approaching Influencers for a certain campaign. See more. If the influencer agrees to co-create content, you can: Co-creation of content is a win-win strategy because you can learn a lot from each other. Especially if you’re selling to Millennials and Generation Z. First thing on the list is setting up the goals for your influencer campaign. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. When you write a good PR brief you are making it easier for your PR agency to deliver some of the most common benefits with PR activities:. Establishing clear communication with the influencer is crucial for a successful campaign. Here are this year’s most popular ways to measure success of influencer campaigns, according to The State of Influencer Marketing 2020: Benchmark Report. About the author: Anna Medina is freelance writer. If this is your first influencer campaign then, in all likelihood, it won’t be your last. You just learned the basics of the strategy and got some pro tips and tools to make it work. Give it a try if you can, but never dictate your requirements to the influencer! I’ve been following your [blog, Instagram, YouTube, etc.] These content types are the most effective, sales-wise: An influencer can show how your product can help solve a typical problem their followers have with a blog article. How are you going to measure the performance of the campaign? 4. Free Influencer Marketing Creative Brief Template (Google Doc). Don’t forget #ad in order to comply with FTC’s influencer marketing guidelines! Take a look at the Disclosures 101 for Social Media Influencers, FTC’s guide to influencer campaigns. What sticks out … No worries, go to review sites like Pick the Writer or Writing Judge to see top-rated writing and editing services. Aug 29, 2016 - Marketing Brief Template: Download a free brief for influencers creative partnership. The brief for an influencer campaign can be everything. We provide easy-to-use brief templates to brands, which are tailored to different campaign goals and social media channels. A monthly performance analysis of top watch brands. Subject line: [Influencer’s Name], would you like to be our brand ambassador? Participate in content creation using a shared account on a graphic design platform. and I’m consistently impressed with it. 2. It goes without saying that your campaign must comply with the latest requirements from the Federal Trade Commission (FTC). Related: A Guide to Storytelling for Designers & Business Owners. Brand storytelling is a powerful customer acquisition and marketing technique that pairs perfectly with influencers. I mean you partner with someone, sign an agreement, and have them promote your products. 7. What do your company expect from working with online influencers? Another great thing about this post is that the campaign makes it easy to try the product. Establishing clear communication with the influencer is crucial for a successful campaign. Learn more, The private fashion community where brands, media and retailers connect to share content. Campaign Brief
2. An influencer marketing campaign brief will help you reduce back-and-forth with brand partners as it’ll answer most FAQs. What are the primary and secondary goals for the campaign? See more, The platform that helps influencers connect with top brands for campaigns & collaborations. Think of it as your go-to reference manual for the project — a touchstone — that contains everything from goals and deliverables to KPIs and legal terms. Give tips on how to handle the campaign, e.g. Influencer Campaign Goals Slide. Need help with getting it done the right way? Describe how you will compensate the influencer for their cooperation. Just one post from Loren Gray’s recent campaign with Chipotle, for example, has amassed 724.7K likes and more than 5,000 comments. Campaign Goals Describe the goals and objectives of the campaign. With a prevailing majority of users – over 45 per cent – aged between 20 and 39, it’s a perfect platform to target Millennials. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. Fingers crossed for your success! Need help with getting it done the right way? “include #fashiontrends in every post.” Also provide advice on specific don’ts, e.g. Step 4: Influencer Deliverables. That’s totally okay – you’re the one who approves it, anyway. Easy, follow these steps. An influencer is likely to propose to you some ideas on how to create reviews. Influencer outreach is critical for any content marketing campaign, ... Influencer mention template. At its core, influencer marketing is about building relationships with individuals that can share your … Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer is going to need compensation. There are nice tools like Buzzsumo and Mention that automate this process. The first audiobook is free, according to Driftwood, so trying the service is risk-free and easy. Provide a quick intro to your company. Fortunately, we made a template for you to help you get started. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. Tools to help your PR and Marketing department build activiations to influence today’s modern consumer. Content frequency, e.g. This can help you achieve better results, so be open to suggestions. Most brands in the fashion, luxury, and beauty industries stated that they see the most return from long-term partnerships with an individual or group of influencers. 1. Provide a quick intro to your company. Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives. A good brief takes a lot of time and effort. BENEFITS OF A INFLUENCER BRIEF DOCUMENT / TEMPLATE. These are often called “vanity metrics,” which means they have nothing helpful to tell you about the campaign. Let your influencer knows exactly how the influencer campaign aims to hit your marketing goals (in which context and for what purpose) Free Marketing Brief Template for an Influencer Campaign 1. 1. Who Are We? And, in order to build lasting and fruitful relationships your first (and every campaign) needs to run seamlessly from start to finish. Provide them with images, social media posts, or articles from your business blog and other content that the campaign might benefit from, Always offer to give feedback on the content created by the influencer. Download your campaign brief template here! So, TikTok is definitely worth the try, and the tips you’ve been reading in this post totally apply there, too. That’s why I recommend going over this essential branding reading (if you’re already sure your brand is super awesome, skip it, the tips are next): Okay, so how do you hit the ground running with influencer marketing? 8 Influencer Campaigns and Templates to Complement Your Influencer Marketing Strategy. He uses his partner – Audible, a company selling audiobooks – to listen to various professional books to make a better choice. Have your influencer teach viewers how to use your product to solve a problem and explain why they like it. Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. So, how can you collaborate on content creation? It outlines the brand’s vision and ensures that everyone is on the same page. You need a template to speed up the process of creating briefs and give influencers, agencies and platforms a head start. In years gone by, limited experience led businesses to measure success of influencer marketing campaigns using metrics such as views/reach/impressions and engagement. Image source: The State of Influencer Marketing 2020: Benchmark Report. Since you’re doing your influencer campaign the right way, you need a campaign brief. 3. Its purpose is to give a clear direction about the idea of the campaign, key objectives, guidelines, and inspiration. Related: How to Get Traffic & Leads with Content Creation. And, In this comprehensive guide, we walk through the steps in creating a, How to brief influencers effectively, without missing any steps (includes influencer brief template), How to select the right partners that will communicate your brand voice and resonate with your consumers, The best practices for communicating with influencers throughout your campaigns, What influencers look for when it comes to their brand partnerships. Hi [influencer’s name], I’m [your name] from [your company]. What kind of branding and marketing materials are you going to provide (if any)? Take for free template - no email required! Maybe it is improving brand recognition or getting people to sign up for a trial of your services. Let’s ensure that you have a good chance to get nice returns like this. Have no in-house copywriters to take care of that? 5. How hard could it be, right? long-term partnerships with an individual or group of influencers. If you’re wondering if you have to search for influencers manually, no worries. Download your customizable creative brief templates designed to serve as the blueprint for your next campaign. Include information about previous influencer campaigns. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year. If your campaign goal is to showcase your products in the market, this is the right kind of strategy. The Complete Guide for Digitizing Your Product and Collection Launches. Both come with free trials, so you’ll learn how to look for good influencers for free. Campaign Details (continue) Hashtags and brand handle to include: Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. With this template, you can: Ensure your influencer marketing campaign’s success Prevent any misunderstandings between your organization and the influencer Give an influencer a clear direction to creating content Save yourself time and effort Include information about previous influencer campaigns. First things first. In fact, studies have shown that “creating authentic content about brands” was the top benefit of influencer marketing. Payment Influencers are one of the key Voices that help brands build value in the fashion, luxury, and beauty space today, so these best practices should be top of mind when it comes to your campaigns. It’s quite possible that the influencer will propose changes based on their experience. Not so fast. Some of the most followed accounts include Loren Gray (45.9 million followers) and BabyAriel (34.4 million). Many young people can relate to this experience, agree? Dos and Don’ts “Don’t compare us to brand X.”. Campaign Goals With Driftwood being a micro influencer, his audience is very engaged and likely to try Audible. the number and dollar value of sales made on your landing pages, meaningful engagement like comments and link clicks. Create a template. You need to really figure everything out before doing anything. So, ask your chosen influencer to provide an in-depth, creative and objective review of your product – after they’ve tried it for free, of course! Influencers can get you a lot of promotion and visibility, especially those related to your target audience. The strategy seems like such a simple idea. Since positive reviews influence 91 per cent of online customers, you should definitely have them. The influencer presents the story in a really simple yet relatable way. A semi-annual analysis of the Media Impact Value™ of 100 global brands. 1. Who Are We? The last thing: don’t treat your brief as a static document. Download a free influencer brief template and simply add your campaign objectives, expectations, guidelines, and expected deliverables from influencers. Understand the brief in the influencer marketing proposal template. However, as of 2020, brands are measuring success against campaign goals and are using more tangible metrics. This is easy because the influencer doesn’t have to go through the trouble of shooting a detailed review and editing it for YouTube. When a review comes from an influencer a customer trusts, the effect on sales could be amazing. What content you want them to publish (deliverables). The influencer might think of ways to place your brand or product in the lives of their followers and show how it can help. Successful influencer marketing campaigns generate a return of up to $6.85 for every $1 spent. 2. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Promotion without any justification is a bad idea, and no influencer worth their salt would agree to it. And while we created our template before the pandemic, you can still follow our guide and adjust it as you see fit. This video review from Jon Rettinger, a popular YouTuber who makes tech reviews, is a good example: IGTV is another popular source of video-based product reviews. A poorly skilled influencer is a common reason why campaigns fail. Image source: The State of Influencer Marketing 2017. Free template Ready-to-use Influencer Brief Template Take the first step to a successful influencer marketing campaign. Stay away from the following metrics when creating your campaign brief: Focusing on those metrics basically means wasting your time. For example, you can share your brand’s story or product development details with an influencer and ask them to come up with a creative post. This template can help you vet potential influencers to make sure they’re a good fit for your brand and objectives. See all clients & partners. That makes sense, yes, but the fact that the influencer “rules” doesn’t mean he or she is the best for you. Describe how you will measure the results, e.g. What products or services do you need to promote and with which content? A marketing brief can make or break your campaign. Provide links to materials (or attach files) with your branding guidelines and other marketing content. TikTok influencer marketing has been around for a relatively short period of time, but we have already seen many successes. Here’s what they may suggest. Give an overview of: 4. About us About our Product Links 3. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by Eliminate inefficiencies, maximize the availability of your assets and reduce time-to-market. 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